![]() ![]() Second, there’s a clearly defined brand identity. Still today, as big as the company is, he maintains that relationship which is incredibly informative, because he hears first hand what she wants. Michael has only ever worked for himself, and has always developed that relationship through being in the dressing room with her, pinning her clothes. LP: First, we have a strong connection with our customer. ![]() What attributes of the brand and business enabled this growth? Lisa Pomerantz, senior vice president of global communications and marketing for Michael Kors, identifies the pillars that drive the company’s success.īoF: Michael Kors has experienced a period of meteoric growth since its IPO in 2011. After several years of blockbuster results, Michael Kors is looking for new drivers of growth with menswear set to play a critical part in the company's continued expansion. The initial public offering of stock in Michael Kors, in December 2011, was one of the largest and most successful fashion IPOs ever, valuing the brand at $3.8 billion and raising about $1 billion to fund the company's global expansion. The new shoes are available now in Michael Kors boutiques worldwide.NEW YORK, United States - Michael Kors has built one of the most successful luxury juggernauts in fashion history with a DNA that is rooted in a glamorous jet set lifestyle.įounded in 1981, the brand grew swiftly following an investment from apparel moguls Silas Chou and Lawrence Stroll in 2004. Michael Kors has also introduced an imitation alligator leather suitcase that can be used to tote the entire capsule collection. There is a sneaker, a leather espadrille wedge sandal, a high-heeled sandal, a stiletto sandal, a jelly flat sandal and an ankle boot, all in tones ranging from caramel to metallic gold. Versatile and equally suited to day or evening wear, the six shoe designs are in sync with the season's trends. Thinking ahead, Michael Kors has already announced that the line will be reprised in future seasons, starting this fall and in the coming spring. The brand's latest move is the launch of a new footwear capsule collection, Jet Set 6, for the current season. ![]() After seeing an explosion in sales on the continent last year, the label has kept up the momentum with a series of store openings, a significant social media presence and non-stop product launches. Known for its accessories, and specifically for its handbags, Michael Kors is increasingly popular around the world, and particularly in Europe. After debuting in spring-summer 2015, the line will return with new editions in future seasons. Focusing as always on affordable luxury, American brand Michael Kors has introduced Jet Set 6, a new collection of shoes. ![]()
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